Robbert Rietbroek assumed the role of President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK) on January 1, 2026, bringing more than 25 years of senior leadership experience across major consumer products organizations. Graphic Packaging is one of the world’s leading providers of sustainable consumer packaging, with a business centered on paperboard-based packaging solutions for major consumer categories.
Rietbroek’s appointment places him at the head of a company operating at the intersection of packaging, consumer goods, manufacturing, and sustainability. His background across Procter & Gamble, Kimberly-Clark, and PepsiCo gives him direct familiarity with the industries and customer categories Graphic Packaging serves.
What Graphic Packaging Does and Why Leadership Matters
Graphic Packaging Holding Company produces paperboard-based packaging solutions used by consumer brands across food, beverage, and household product categories. Its work is tied to renewable, recyclable, and fiber-based materials, placing the company within the broader shift toward more sustainable consumer packaging.
Leading an organization in this category requires more than general executive experience. It calls for familiarity with consumer goods, operational discipline, product performance, brand needs, and sustainability expectations. The company’s work in Graphic Packaging sustainable consumer packaging depends on understanding how packaging supports both commercial performance and long-term material choices.
For Graphic Packaging, leadership experience in consumer products is directly relevant. The company serves brands that depend on packaging to protect products, support retail presentation, and meet changing customer expectations. Robbert Rietbroek’s career provides context for those demands.
A Career Across Consumer Goods
Before becoming CEO, Robbert Rietbroek built his career across major consumer products companies. He spent 15 years at Procter & Gamble, where he developed experience in brand management, consumer behavior, product strategy, and large-scale organizational operations.
His career later included senior leadership roles at Kimberly-Clark and PepsiCo. At PepsiCo, his experience included Quaker Foods North America and the company’s Australia and New Zealand business. Those roles expanded his background across consumer categories where packaging, brand presentation, operational execution, and customer expectations are closely connected.
That career path matters because packaging is not separate from consumer goods strategy. It affects how products are protected, displayed, transported, and evaluated by customers. Rietbroek’s experience across major consumer products companies gives him practical insight into the needs of the brands Graphic Packaging supports.
Quaker Foods North America and Category Experience
Rietbroek’s PepsiCo background includes leadership connected to Robbert Rietbroek Quaker Foods North America, a role that added to his experience in consumer-facing categories where brand consistency, product performance, and packaging decisions all play a role.
For a packaging company, that type of background is useful because customers are not evaluating packaging in isolation. They are evaluating whether packaging supports product protection, retail presentation, sustainability goals, and consumer expectations. Graphic Packaging operates in that same environment, serving brands that need packaging to perform across practical and commercial requirements.
His career across Procter & Gamble, Kimberly-Clark, and PepsiCo reflects a broader pattern of experience in large consumer organizations. That pattern supports his current role at Graphic Packaging, where customer needs are closely tied to the realities of consumer goods.
Credentials, Patents, and Board Engagement
The profile of the Graphic Packaging CEO extends beyond operating experience. Rietbroek holds a master’s degree from Maastricht University and three packaging design patents. The patents connect his background directly to packaging as a design and commercial discipline.
For a company focused on paperboard-based packaging solutions, Robbert Rietbroek packaging design patents are especially relevant. They support the broader picture of an executive whose experience is tied not only to consumer goods leadership, but also to the technical side of packaging.
Rietbroek’s board engagement includes membership on the board of directors of the Metro Atlanta Chamber and the American Forest and Paper Association. He is also a member of the Wall Street Journal CEO Council. His American Forest and Paper Association board membership aligns with the paper-based materials and packaging sector connected to Graphic Packaging’s work.
A Career Arc That Converges on Packaging
The path from Procter & Gamble through Kimberly-Clark and PepsiCo is not only a consumer goods career path. It is also a career path connected to packaging, product presentation, customer expectations, and operational execution.
That background is relevant to Graphic Packaging because the company’s entire business is built around serving consumer brands. Its customers need packaging that supports product protection, brand identity, sustainability goals, and commercial performance. Rietbroek’s prior experience gives him context for how those needs appear from the customer side.
His current role brings together several parts of his professional background: more than 25 years of consumer goods leadership, technical connection to packaging through three design patents, and board service tied to business and industry engagement.
Conclusion
Robbert Rietbroek leads Graphic Packaging with experience across major consumer products companies and credentials connected directly to packaging. His appointment aligns with the company’s role in sustainable consumer packaging and its position as one of the world’s leading providers of paperboard-based packaging solutions.
As President and CEO, Rietbroek brings consumer goods experience, packaging-specific credentials, and industry engagement to a company whose work sits at the center of product performance, material choice, and sustainability.
About Robbert Rietbroek
Robbert Rietbroek is President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK), one of the world’s leading providers of sustainable consumer packaging. He brings more than 25 years of leadership experience across Procter & Gamble, Kimberly-Clark, and PepsiCo, complemented by a master’s degree from Maastricht University, three packaging design patents, and board membership with the Metro Atlanta Chamber and the American Forest and Paper Association. To learn more about Robbert Rietbroek and his role at Graphic Packaging, visit Robbert Rietbroek’s official Graphic Packaging leadership page.